Scenic Tours APAC Pte. Ltd. and Polarverse Seacations Pvt. Ltd. have announced a strategic partnership to accelerate the growth of Scenic Ultra-Luxury Cruises and Emerald Luxury Cruises’ ocean yacht experiences in the Indian market. The collaboration brings together Scenic Group’s luxury ocean cruising portfolio with Polarverse’s specialist expertise in expedition and small-ship travel, responding to growing demand among Indian travellers for immersive, highly personalised luxury journeys.
Anthony Laver, General Manager, Sales & Marketing, APAC, Scenic Group, said, “India continues to be an important growth market for the company, particularly as more discerning high-net-worth individual travellers seek more meaningful, immersive and highly experiential journeys. We are delighted to partner with Polarverse, whose specialist knowledge and experience in expedition and small-ship cruising make them a strong partner.”
Under the partnership, Polarverse will work closely with Scenic’s Singapore-based APAC team to develop the Scenic and Emerald Ocean Yachts brands across India. The collaboration will focus on strengthening awareness of ultra-luxury and boutique ocean yachting while expanding trade engagement through direct support for travel advisors and tour operators.
Kiran Bhandari, Director, Polarverse Seacations Pvt. Ltd., said, “We are thrilled to partner with Scenic Group to bring their renowned world-class ocean and expedition yachts to the Indian market. High-net-worth Indian travellers are moving away from traditional, large-capacity cruise ships toward hyper-exclusive, immersive journeys that offer real discovery—from the polar regions on Scenic Eclipse to coastal yachting with Emerald Cruises. Polarverse would support travel trade partners with product knowledge, marketing tools and high-touch assistance to help convert the growing demand for luxury expedition and small-ship travel into bookings.”
Dominic Tan, Regional Manager, Sales and Marketing, APAC, Scenic Group, said, “Polarverse’s specialist knowledge of the expedition and small-ship cruise segment made it an ideal partner as Scenic and Emerald expand their presence in India. The partnership will also focus on strengthening product knowledge among trade partners and creating greater awareness of luxury ocean cruising.”