Brand USA, the destination marketing organisation for the United States, announced the appointment of Leah Chandler, CDME, as its new Chief Marketing Officer, beginning March 17. At Brand USA, Chandler will oversee the organisation’s brand, advertising, content, digital marketing, and research efforts.
“I am honoured to join Brand USA at such a transformational time for the industry,” said Chandler. “The opportunity to lead global marketing efforts for the USA—one of the most diverse and dynamic travel destinations in the world—is thrilling. I look forward to working with the entire team to bolster our efforts to inspire travellers worldwide and drive meaningful economic impact.”