Hong Kong has long been one of the most popular destinations among Indians. Recently Hong Kong has seen a rising interest among young, mid-career independent travelers who are looking for more undiscovered and lesser-known experiences. To lure more Indians to visit the city and get a taste of its local culture, the Hong Kong Tourism Board collaborated with Bollywood actress Yami Gautam to boost its ‘Discover Hong Kong Like A Local’ campaign in India.
As a part of the collaboration. Yami was invited to get an in-depth experience of Hong Kong’s unique and rich local culture and to become an advocate and endorser for experiences that Indian travelers can try.
The Hong Kong Tourism Board (HKTB), Cathay Pacific and The Landmark, Mandarin Oriental together curated an experiential program for Yami. Through the program, HKTB wants to showcase the captivating and authentic culture of Hong Kong through Yami’s eyes. Yami’s itinerary featured activities recommended by locals like visiting city attractions, local temples and monasteries, sampling street shopping and street food, going on walking tours of revamped old districts, enjoying some water sports and relaxing at local spas. Yami has been capturing her holiday experience on her social media with stunning pictures of her visit.
Talking about her collaboration, Yami Gautam said, ’’I never realized how beautiful and fun Hong Kong is as a holiday destination. There is so much to explore here and it’s been absolutely thrilling to discover Hong Kong as a local would. I’ve truly enjoyed. The people have been so warm and welcoming and all the discoveries I’ve made from chic, charming districts to temples and monasteries, secret markets and fashion spots to delicious local food have been beyond impressive. I would love to come back to explore more of this vibrant city.”
Puneet Kumar, Senior Manager, Marketing development for India region, said, “Yami is a youth icon and has a huge fan following in India. We are delighted to collaborate with Yami to bring alive our new campaign “Discover Hong Kong Like a Local” to showcase Hong Kong’s local culture in neighborhoods, unique retail and dining experiences and green outdoors. We have certainly impressed Yami to become a fan of Hong Kong and we invite her fans to come and discover Hong Kong like Yami on their next holiday in Hong Kong.”
As a part of the program, Yami was be seen exploring districts like Old Town Central, which represents the beautiful union of eastern and western influences with ancient temples and streets alongside modern eateries and bars and Sham Shui Po, the fashion hub of Hong Kong where she will interact with local designers and get acquainted with local culture. Her other local experiences also included a ride on Aqua Luna, a visit to Big Buddha and Po Lin Monastery and a tea appreciation class. With 40% of Hong Kong’s territories are covered by mountainous terrain, remote valleys and untouched beaches Yami also enjoyed beach time and kayaking at Sai Kung. With dining being a big part of local culture Yami was given a completely immersive dining and sampled a range of experiences from local street food and dim sums to silk stocking tea and the iconic egg waffles.