The Türkiye Tourism Promotion and Development Agency (TGA), in partnership with the Cappadocia Area Presidency and Turkish Airlines, conducted a familiarisation (FAM) trip for 30 members of the Indian travel trade. Held from 6th to 11th October 2026, the trip took tour operators and travel agents from all over India through İstanbul and Cappadocia, giving them first-hand experience of two of Türkiye’s most sought-after destinations ahead of the peak travel season. The initiative brought together representatives from across India’s outbound travel ecosystem, including B2B travel agents, tour operators, DMCs and OTAs. It reflects TGA’s continued commitment to strengthening direct engagement with the Indian travel trade at a significant moment for bilateral tourism, as interest in Türkiye among Indian travellers continues to grow.
A key highlight of the trip was a dedicated B2B day in Cappadocia on 9th October. Following a presentation by TGA, Indian delegates held B2B meetings with local agencies and hotels, enabling direct conversations on partnerships, product development and packages tailored to Indian travellers. The meeting was attended by Nevşehir Governor Hüseyin Kök, TGA Board Member Murat Yavuz, Cappadocia Area President Cem Aslanbay, and local mayors.
Speaking at the meeting, Nevşehir Governor Hüseyin Kök highlighted that Cappadocia offers unforgettable experiences to Indian visitors through its rich history, cultural heritage, and breathtaking natural beauty. “We are organising this event to contribute to the strengthening of relations between Türkiye and India and to foster greater cultural exchange between our two countries,” he said. Emphasising that Cappadocia offers a fairytale-like journey with its iconic hot air balloons, spectacular valleys, and distinctive local cuisine, Governor Kök also noted that the region has served as a backdrop for Bollywood films, Indian music videos, and Indian destination weddings. “You will have the opportunity to enjoy truly unique experiences in a place where you will feel more like a host than a guest,” he added.
Speaking on the conclusion of the Fam Trip, TGA authorities said, “India continues to be one of our most valued source markets, and the enthusiasm we saw from the Indian travel trade throughout this trip has been truly encouraging. Experiencing İstanbul and Cappadocia first-hand, and meeting our local partners face to face, gives agents the confidence and insight to present Türkiye to their clients in a more authentic way. We look forward to building on these connections and welcoming many more Indian travellers to Türkiye.”
Sharing her experience, Gunjan Anand, Assistant General Manager, Marketing & Alliances, Easy Trip Planners Ltd (EaseMyTrip), said, “The B2B meeting in Nevşehir was a standout, connecting us with government officials, DMCs and hoteliers. These conversations open exciting possibilities for the Indian market, and at EaseMyTrip we look forward to showcasing Türkiye’s blend of culture, history and gastronomy.”
Nagesh Pampati, Founder and CEO, Aeroworld, Hyderabad, added, “The FAM tour was a memorable and professionally rewarding experience. Our guides brought every destination to life with their knowledge and enthusiasm, and we return far more confident about promoting Türkiye’s history, culture and hospitality to our clients.”