IHG Hotels & Resorts Signs voco Vrindavan, Bringing Premium Hospitality to Leading Pilgrimage Destination

IHG Hotels & Resorts has signed a management agreement with Vrindam Developers Private Limited for the development of voco Vrindavan. Set to open in Q1 2031, the 130-key hotel will bring voco’s distinctive hospitality experience to Vrindavan, one of Uttar Pradesh’s most prominent pilgrimage destinations, strengthening IHG’s growing premium portfolio in North India. The signing also marks Vrindam Developers Private Limited’s entry into the hospitality sector.

The signing reinforces IHG’s focus on expanding its portfolio across high-potential destinations, with Vrindavan’s strong pilgrimage appeal and growing visitor base creating an opportunity for quality branded hospitality. voco Vrindavan will form part of a larger mixed-use development featuring hotel guestrooms and serviced apartments with shared amenities. The hotel will offer 130 guestrooms, including 13 suites, along with three dining venues comprising an all-day dining restaurant, a restaurant, and a lobby lounge. The hotel will also feature more than 2,340 sqm of meeting and event space across six venues, including a 1400 sqm ballroom, alongside a swimming pool and fitness centre, catering to pilgrimage and leisure stays as well as meetings and social celebrations.

Commenting on the signing, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said: “Vrindavan holds a unique place within India’s tourism landscape, with its deep cultural and spiritual significance attracting visitors from across the country and around the world. As the destination continues to evolve, there is an opportunity to bring more quality branded hospitality to meet the needs of its growing visitor base. The signing of voco Vrindavan reflects our focus on bringing the right brand to the right destination, with voco’s distinctive character and thoughtfully relaxed hospitality well suited to the evolving expectations of today’s traveller. We are delighted to partner with Vrindam Developers Private Limited on their first hospitality venture and look forward to bringing the voco experience to Vrindavan.”

Ankush Kadyan, Director, Vrindam Developers Private Limited, added: “We are pleased to partner with IHG Hotels & Resorts for our first venture into the hospitality sector with voco Vrindavan. Vrindavan’s significance as a pilgrimage destination, coupled with its growing visitor base and improving connectivity, presents an exciting opportunity for a quality international hospitality offering. We look forward to working with IHG to bring voco’s distinctive hospitality experience to the destination and create a hotel that responds to the evolving needs of travellers visiting Vrindavan and the wider Braj region.”

The development will add to IHG’s growing presence in the region, alongside an upcoming Holiday Inn Express in nearby Mathura, further strengthening its presence across the Braj tourism circuit.

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