GRT Hotels & Resorts conducted the inaugural edition of ‘GReaT Gujarat Utsav’, a four-city travel trade roadshow across Gujarat, marking the group’s first dedicated multi-city roadshow in the state. The initiative covered Rajkot, Ahmedabad, Vadodara and Surat, connecting GRT Hotels & Resorts with leading travel trade partners, tour operators, MICE planners and regional tourism associations. The roadshow introduced GRT Hotels & Resorts’ expanding South Indian hospitality portfolio to Gujarat, an emerging source market for domestic travel. Across the four cities, travel partners and industry stakeholders responded enthusiastically, exploring the group’s diverse hospitality offerings and specialised travel experiences.
During the interactive sessions, the GRT Hotels & Resorts team highlighted its core brand philosophy of ‘Soulful Hospitality’ and a range of offerings tailored to Gujarati travellers’ interests. The group showcased its leisure and heritage portfolio, featuring scenic properties across Mahabalipuram, Kodaikanal, Yercaud, Thanjavur, Madurai, Pondicherry and Wayanad. The roadshow also highlighted GRT Hotels & Resorts’ Divine Darshan circuits, offering pilgrimage itineraries covering Tamil Nadu’s prominent temple hubs and spiritual corridors. In addition, the group presented its MICE and destination wedding capabilities, including convention spaces, banquet facilities and picturesque venues designed to accommodate corporate events and luxury celebrations. Select leisure resorts also feature pet-friendly accommodation, reflecting the group’s progressive approach to guest experiences.
Commenting on the initiative, Vikram Cotah, CEO, GRT Hotels & Resorts, said, “Gujarat is a rapidly emerging market with an exceptional appetite for domestic travel. As our very first multi-city roadshow in the state, ‘GReaT Gujarat Utsav’ allowed us to build direct, personal connections with our travel partners here. We are thrilled by the enthusiastic reception and the keen interest shown in our leisure portfolio, pet-friendly properties, MICE venues, and Tamil Nadu’s Divine Darshan circuits. We extend our heartfelt thanks to regional associations like VTAA, ATAA, TAFI Gujarat, TOSG and TAAS for their strong support.”