Mayfair Elixir, the growth and expansion arm of Mayfair Hotels & Resorts, has announced the signing of a new retreat in Santiniketan, West Bengal. More than the addition of a new destination, the signing reaffirms the group’s commitment to creating world-class hospitality experiences in destinations of exceptional cultural and experiential significance.
Set amidst the serene landscapes of Santiniketan, the upcoming property will seamlessly blend contemporary luxury with the destination’s distinctive cultural character. Designed as an immersive retreat, it will cater to discerning travellers, cultural enthusiasts and intimate celebrations seeking authentic experiences, personalised service and the signature warmth synonymous with the MAYFAIR brand.
Speaking on the occasion, Rajendra Chatterjee, CEO & Managing Director, Westroad Group, said, “Santiniketan is more than a destination. It is an emotion that celebrates creativity, learning and Rabindranath Tagore’s legacy. We wanted a hospitality partner that understands the importance of preserving this essence while delivering exceptional guest experiences. MAYFAIR Group’s expertise, its deep understanding of regional culture and unwavering commitment to excellence made it the natural choice. We look forward to creating a landmark experience in Santiniketan with Mayfair Elixir.”
Commenting on the signing, Randhir Gupta, Vice President – Commercial & Business Development, Mayfair Hotels & Resorts, said, “Santiniketan has long been one of India’s most celebrated cultural destinations. Yet, the market has remained underserved in the premium hospitality segment. This signing is a strategic addition to our growing portfolio, allowing us to introduce the Mayfair experience to a destination of global significance. Santiniketan perfectly aligns with our vision of expanding into culturally rich destinations with long-term tourism potential.”
Sharing the Group’s vision, Bjorn DeNiese, Managing Director, Mayfair Elixir, said, “This marks an exciting chapter in the growth journey of Mayfair Elixir. As we expand our footprint across India, our vision is not simply to add destinations but to create hospitality experiences that celebrate the unique character and cultural identity of every place we enter. Santiniketan, with its extraordinary legacy of art, literature and learning, embodies the values we believe modern travellers increasingly seek.”