Tourism Australia’s dedicated business events division, Business Events Australia, has strengthened its presence in India with the appointment of Sharmishtha Patange as Business Events Manager – India. Sharmishtha will support the implementation of Business Events Australia’s distribution strategies and partnerships across India’s MICE industry while working closely with key customers and stakeholders to drive business events and incentive travel to Australia.
Speaking about the growing potential of the India business events market and Tourism Australia’s continued investment in the sector, Nishant Kashikar, Country Manager – India, Tourism Australia, said: “India is a critical growth market for Tourism Australia, driven by improved bilateral relationships and the future scale of the market. We’re thrilled to support short-term event bids from India via our Bid Fund Program and nurture key customer relationships through the support of a new dedicated Business Events resource. By doubling down on our Bid Fund Program and placing a dedicated expert on the ground, we are ensuring that Australia’s incentive offering remains top-of-mind for planners and corporate clients in India.”