GRT Hotels & Resorts has unveiled its much-anticipated summer campaign, Soulful Summer Stories. Spanning six iconic destinations across the southern peninsula, the campaign invites travellers to move beyond conventional vacations and “Choose Their Travel Katha” — a collection of immersive, locally curated experiences designed to foster family bonding and cultural connection. At a time of increasing digital saturation, ‘Soulful Summer Stories’ celebrates the nostalgia of the classic Indian summer holiday. The campaign focuses on unplugged sanctuaries where slow afternoons, meaningful conversations, and shared family experiences take centre stage.
At the heart of the campaign is GReaT Kathas, a storytelling-led framework that brings together regional heritage, adventure, and wellness across each participating property. In the highlands, guests can embrace the “Untamed Calm” at GReaT Trails Wayanad, discover the “Art of Slow Living” at GReaT Trails Kodaikanal, and experience high-altitude adventure at GReaT Trails Yercaud — each offering a refreshing retreat in the mist-clad Western Ghats. In the heritage heartland, GReaT Trails Riverview Resort invites travellers to explore the Chola legacy through guided Kathas that trace the region’s architectural and cultural brilliance along the Vennar River.
Extending the campaign to the Bay of Bengal, GRT Hotels & Resorts partners with Radisson to offer coastal escapes at Radisson Blu Resort Temple Bay Mamallapuram and Radisson Resort Pondicherry Bay. Experiences include shoreline celebrations, backwater explorations, and kayaking journeys past the ancient Roman trading port of Arikamedu.
Every ‘Soulful Summer’ stay is enriched with the signature GRT touch, including a traditional welcome ritual, a soothing foot ceremony, chef-curated regional cuisine, and a thoughtful farewell gift. Reflecting the group’s commitment to inclusive hospitality, all participating properties are 100% smoke-free and pet-friendly, ensuring every member of the family is part of the journey.
Vikram Cotah, CEO, GRT Hotels & Resorts, “We call these vacations ‘Soulful’ because they are a tribute to the summers we all remember. It’s about the nostalgia of long afternoons and the simple joy of a family gathered together without the glow of a screen in sight. Through our GReaT Kathas, we ensure guests don’t just visit a destination but truly feel its rhythm — leaving with stories shaped by the people they love and the landscapes that move them.”
With ‘Soulful Summer Stories,’ GRT Hotels & Resorts reaffirms its commitment to creating meaningful travel experiences that celebrate culture, connection, and the timeless charm of Indian summers.