Accor has announced the appointment of Amitabh Rai as Chief Operating Officer – Luxury, Accor South Asia. In this strategic leadership role, Amitabh will spearhead the operational and strategic direction of Accor’s luxury and lifestyle portfolio across South Asia, with a clear focus on delivering distinctive luxury experiences, thoughtful brand curation, and sustained performance excellence for the Raffles, Fairmont, and Sofitel brands.
Speaking on his appointment, Amitabh Rai said, “It is a privilege to join Accor at such an exciting moment for luxury hospitality and Accor’s expansion plans in the region. I look forward to working closely with our teams to craft memorable guest experiences, nurture talent and build future-ready luxury destinations that are both meaningful and sustainable.”