After delivering three extraordinary days of cultural discovery, celebrity interactions, and seamless travel offers across Mumbai, Delhi, Bengaluru, Ahmedabad, and Hyderabad, ‘Spectacular Saudi’ concluded on a high note, hosting 200,000 visitors. The ‘Saudi, Welcome to Arabia’ event brought together the soul, culture, and spirit of Saudi through multi-sensory activities, including art showcases, coffee and date experiences, Ardah dancing, Arabic calligraphy, a dedicated Sadu weaving corner, culinary experiences, and more, with key trade partners such as Sheeraz Tours, Atlas Travels, Yatra, Flipkart + Cleartrip, Akbar Holidays, and MakeMyTrip further enriching the on-ground travel engagement, enhancing the immersive atmosphere of the showcase.
Building on its debut last year, the 2025 edition opened with Kareena Kapoor, who was given a walkthrough of the showcase. Ananya Panday and Kartik Aaryan followed next, with Arjun Kapoor, Rakulpreet, and Harshvardhan Rane also adding star power to Spectacular Saudi. The event transported visitors and celebrities alike straight into the world of mirrored landscapes, desert melodies, and culinary wonders. Hosted at India’s leading premier malls, including Phoenix Palladium (Mumbai), Select City Walk (Delhi), Lulu Mall (Bengaluru), Nexus Mall (Ahmedabad), and One and Sharath City Mall (Hyderabad), Spectacular Saudi brought together thousands of visitors, travel trade partners, influencers, and celebrities all under one roof.
Commenting on the five-city showcase, Alhasan Aldabbagh, President, APAC Markets, Saudi Tourism Authority, said, “Spectacular Saudi’s return to India has strengthened the deep cultural affinity between our nations. Across all five cities – Mumbai, Delhi, Ahmedabad, Hyderabad, and Bengaluru- we witnessed a highly positive response as Indian consumers engaged with Saudi culture, cuisine, art, and dance through immersive experiences. We were pleased to bring leading travel partners to each city, offering exceptional deals and showcasing the diversity of Saudi’s destinations. India remains one of our most important markets, and we continue to enhance air connectivity with over 330 weekly flights between our countries. We look forward to welcoming more visitors from India and enabling them to create beautiful memories in Saudi.”
From Mumbai and Ahmedabad to Delhi, Bengaluru, and Hyderabad, Spectacular Saudi offered Indian audiences a rare glimpse into the creativity, warmth, and grand vision of Saudi. The showcase strengthened Saudi’s commitment to welcome Indian travellers with warmth and unmatched hospitality.