Vivek Anand, former Country Head of Mauritius Tourism in India, has joined the leadership team at Europa Media & Entertainment, the holding company of India’s largest film tourism event – IIFTC, as President – Strategy & NBD. Winner of the Cannes Lions awards for advertising, Vivek has built a career around connecting creativity with strategy.
Speaking about his role, Vivek said, “I am excited to join Europa Media & Entertainment, a great company with a solid vision and a passionate team. They have redefined film tourism in India with their pioneering film locations show – IIFTC, and I look forward to building on its legacy and driving its global growth.”