Sri Lanka Tourism is intensifying its promotional strategies towards Indian travellers by highlighting the country’s diverse tourism offerings to key markets in India by hosting a series of roadshows (B2B) and networking evenings in Madurai, Coimbatore & Chennai on the 6th, 8th and 10th October 2025, respectively.
To attract more tourists from the Southern part of India, the Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau (SLCB) are organising these roadshows (B2B) and networking evenings to promote Sri Lanka as a year-round destination for all segments of tourists. These events will showcase Sri Lanka’s tourism industry, diverse attractions, resilience, and growth, to strengthen ties between Sri Lanka and India.
Under the leadership of Mr. Vijitha Herath, Honourable Minister for Foreign Affairs, Foreign Employment and Tourism and Prof. Ruwan Ranasinghe, Honourable Deputy Minister of Tourism, the delegation is led by the officials of Sri Lanka Tourism Promotion Bureau & Sri Lanka Convention Bureau, along with over 40 stakeholders from the Sri Lankan tourism sector. The delegation comprises Destination Management Companies (Leisure and MICE), leading hotels & resorts, tour operators and other service providers from Sri Lanka.
The industry stakeholders will engage in B2B interactions with their Indian industry peers in each city. The events will bring together over 200 participants in respective cities, comprised of Indian travel agents, key figures in the industry, and media delegates. Adding a vibrant touch of glamour and cultural immersion, a Sri Lankan cultural dance troupe will perform throughout the events, showcasing the island’s rich heritage and captivating traditions.
This intensive effort emphasises Sri Lanka’s commitment to strengthening its position as a preferred destination for Indian travellers, offering a blend of breathtaking landscapes, vibrant culture, and world-class hospitality.