Building on a year of robust growth and impactful destination marketing, the Taiwan Tourism Administration (TTA), the official tourism agency of Taiwan, has reaffirmed its long-term commitment to the Indian outbound travel market. To maintain strategic growth momentum, TTA has appointed Blink Brand Solutions as its exclusive representative office in India for the second consecutive year.
Since its post-pandemic re-entry into the Indian market in January 2024, Taiwan has emerged as one of the fastest-growing outbound destinations for Indian travellers. Last year, 38,158 Indians visited Taiwan, marking a 20.81% year-on-year growth. The upward trend continues in 2025, with Taiwan welcoming 22,687 Indian visitors between January and June—a 22.01% increase compared to the same period last year.
Highlighting the significance of the Indian market, Paul Shih, Director, TTA’s Singapore Office, said: “As Taiwan’s official tourism agency, TTA remains committed to promoting the country to Indian travellers. Personally, I have immense faith in the burgeoning Indian outbound market, which has clearly rewarded our focused efforts. Taiwan registered nearly 2.5 times more growth than the overall 8.44% growth of Indian outbound travel in 2024. We remain bullish about India and its growing appetite for unique international experiences.”
Through its renewed partnership with Blink Brand Solutions, TTA India will continue to lead Taiwan’s tourism promotion efforts in the country, including trade engagement, marketing campaigns, media outreach, and public relations initiatives. The goal is to further strengthen Taiwan’s visibility and positioning in India as a diverse and dynamic destination.
“Continuation of our strategic partnership reflects our confidence in the Indian market and the proven ability of TTA India to deliver results,” Shih added. “We will continue rolling out pioneering initiatives that deeply engage with travel industry partners while showcasing Taiwan’s extraordinary value proposition—whether luxury, incentives, adventure, golf tourism, or LGBTQ+ friendly inclusivity. Taiwan truly offers a myriad of ‘Waves of Wonder’ waiting to be discovered by Indian travellers.”
As part of its widening India outreach, TTA will continue aligning its activities with its global campaign “Taiwan – Waves of Wonder,” expanding product offerings and strengthening collaborations with Indian travel trade partners.
“India remains a crucial partner for Taiwan’s tourism growth,” Shih emphasised. “We are eager to listen, collaborate, and co-create with the Indian travel trade to deliver greater value for both markets.”