VisitBritain, the national tourism agency for Britain, has appointed Ritu Varma as Country Manager for India. Ritu will lead VisitBritain’s activity in India to boost inbound tourism to Britain. The role will focus on product development and implementing VisitBritain’s distribution strategy, working closely with travel trade and industry partners to encourage Indian visitors to discover more of Britain.
VisitBritain Country Manager for India, Ritu Varma, said, “I look forward to working with the excellent VisitBritain team to boost this even further, encouraging Indian visitors to explore dynamic and diverse destinations right across Britain. I am committed to working closely with our partners across the UK travel and tourism industry to ensure they are part of one of the fastest-growing markets.”