As the Indian Association of Tour Operators (IATO) prepares to host its landmark 40th Annual Convention in the spiritual and culturally rich city of Puri, Odisha, from August 22 to 25, 2025, the spotlight turns to the future of inbound tourism. With the theme “Rejuvenate Inbound @2030,” this year’s convention promises to be a powerful platform for collaboration, strategy, and celebration. In this exclusive interview, Voyagers World speaks to Ravi Gosain, President of IATO, on the current outlook, the evolving role of the Association, and why Puri is the perfect host for this historic edition.
How would you describe the current outlook of the inbound tourism industry in India? Are we seeing a full recovery post-pandemic?
India’s inbound tourism industry is on a strong recovery path. In 2023, we recorded 9.24 million Foreign Tourist Arrivals (FTAs)—a remarkable 43.5% increase from 2022. And in 2024, we’ve already touched 9.66 million visitors. This brings us close to 90% of 2019 levels, which is impressive considering the global headwinds. What’s even more promising is that overall international travel arrivals have surpassed 2019 in some segments, and foreign tourist spending is hitting new highs. At IATO, we closely monitor indicators like monthly FTAs, visa issuance efficiency, and tourism promotion budgets. These data points help us align our strategies and support our members in navigating the recovery confidently.
The 40th IATO Annual Convention is being hosted in the culturally rich city of Puri, Odisha. What was the thought behind choosing this destination, and how does it align with IATO’s objectives?
Odisha has emerged as a progressive state in terms of tourism infrastructure and policy. Puri, being the spiritual heartland and home to Lord Jagannath, offers immense cultural and experiential depth for inbound travellers. The state government has done commendable work—international connectivity to Bhubaneswar has improved, luxury accommodation in Puri is expanding rapidly with major hospitality brands setting up shop, and surface transport is seamless. These developments make it a compelling choice for both spiritual and cultural tourism. Our theme “Rejuvenate Inbound @2030” aligns with this momentum. Odisha’s vision and infrastructure readiness mirror IATO’s goal of preparing a robust roadmap for the next five years.
Could you share some highlights of the upcoming convention—key themes, sessions, or elements that members should particularly look forward to?
This convention is going to be vibrant and inclusive, with around 1,200 participants expected from across the tourism spectrum—inbound, domestic, adventure, MICE, cruise, airlines, surface transport, and media. About 17 state governments will participate, along with the Ministry of Tourism, Government of India.
Key highlights include:
- Business Sessions on marketing, technology, sustainability, and partnerships
- State Tourism Presentations spotlighting emerging destinations
- IATO Travel Mart with 50+ exhibitor booths
- Valedictory & Awards Ceremony
- Post-Convention Tours to promote Odisha’s circuits firsthand
- IATO Run for Responsible Tourism
- Press Conference chaired by the host state at the start
And of course, networking over luncheons and gala dinners remains a central part of the convention experience.
Puri, Odisha
What is the central theme or focus of this year’s convention, and how do you see it shaping discourse among stakeholders?
The theme “Rejuvenate Inbound @2030” is both timely and strategic. It reflects our collective aspiration to not just bounce back but to lead the future.
Our sessions will explore key themes like:
- Emerging inbound trends
- The power of collaboration across tour operators, hoteliers, guides, and airlines
- Responsible and mindful tourism
- Innovation and immersive journeys
- Digital transformation and the impact of AI & automation in tourism
These discussions will help stakeholders plan with foresight, relevance, and resilience.
Odisha has been gaining attention as an emerging destination. What role do you see IATO playing in promoting culturally rich yet offbeat regions like Odisha?
IATO is committed to promoting offbeat and culturally significant destinations like Odisha. We do this through annual conventions, curated post-convention tours, and continuous engagement with state tourism boards. By encouraging our members to incorporate these regions into their itineraries, we’re broadening India’s tourism map. This not only distributes economic benefits more evenly but also fosters sustainable and community-driven tourism.
How important are conventions like IATO’s in fostering collaboration between tour operators, government bodies, and allied sectors like hospitality and aviation?
They’re absolutely critical. These conventions are more than just industry events—they’re convergence points where policies are discussed, alliances are forged, and innovation is showcased. We create a space where tour operators, government officials, hoteliers, aviation experts, and technology partners can align strategies and tackle shared challenges. The ripple effects of such collaboration are long-lasting.
How has IATO’s role evolved in recent years, especially in areas like policy advocacy, digital transformation, and member support?
IATO has transformed into a more proactive and solution-focused body. On the policy front, we’ve intensified advocacy around issues like visa reforms, taxation, and infrastructure. We’ve also embraced digital transformation through training programs, digital marketing guidance, and virtual networking platforms. For our members, we offer expanded support through grievance redressal systems, capacity building, and collaborative partnerships—especially with state governments and international tourism boards.
Are there any strategic tie-ups, MoUs, or collaborations expected to be announced during the convention this year?
While some details are still under wraps, we do expect several MoUs and strategic tie-ups to be announced during the convention. These may include collaborations with state tourism boards, tech companies, and international partners aimed at boosting inbound tourism and expanding India’s global outreach. Such alliances reflect our commitment to collective growth, innovation, and digital integration.
How does IATO plan to engage younger travel professionals and entrepreneurs in its activities and future vision?
We are deeply focused on nurturing the next generation of travel leaders. Through youth forums at the convention, mentorship programs, and entrepreneurship workshops, we provide platforms for young professionals to learn, lead, and innovate. We also encourage them to join our committees and contribute fresh ideas on sustainability, tech-driven solutions, and future-ready business models. Their energy and creativity are vital to India’s tourism future.
From a policy standpoint, what are the top three changes or initiatives you believe are critical to boost inbound tourism to India in the next two years?
- Aggressive Overseas Marketing – We need more international roadshows, FAM trips for foreign tour operators and influencers, and strong participation in global travel marts by the Ministry of Tourism.
- Reinstatement of MDA and SEIS Schemes – These pre-COVID schemes were crucial for boosting international business. We’re pushing for their revival.
- Last Mile Connectivity – Improving access to destinations—especially Tier 2 and 3 cities—through better transport and infrastructure is essential.
Lastly, what message would you like to give to travel trade professionals, both in India and abroad, about the relevance of the IATO Convention and why they shouldn’t miss this edition in Puri?
The 40th IATO Convention in Puri is more than a milestone—it’s a movement. It’s where the roadmap for India’s tourism future will be discussed and defined. Whether you’re a tour operator, policymaker, hotelier, airline representative, or young entrepreneur—this is the place to be. Join us in Puri to forge partnerships, discover new opportunities, and be part of India’s next great tourism success story.