In a groundbreaking move set to transform India’s hospitality landscape, Accor, a global hospitality leader, and InterGlobe, India’s foremost travel conglomerate, announced today the strengthening of their partnership to create India’s fastest-growing hospitality enterprise, offering an unmatched network, a portfolio of brands, and distribution across all market segments. With the ambition of capturing India’s booming hospitality market and combining the strengths of global leaders across the industry, the new platform will target a network of 300 hotels under Accor brands by 2030.
With an economy growing at an estimated ~7 % GDP rate and a population of 1.4 billion, India is on track to become the world’s fifth-largest outbound travel market and third-largest domestic travel market by 2027. A rapidly emerging middle class, improved infrastructure, and increased air connectivity have fueled an unprecedented boom in domestic tourism and international travel, notably into the Middle East and Asia Pacific, where Accor is the leading hotel operator. India’s hotel industry remains highly fragmented, presenting a major opportunity for organized, branded players. By strengthening its long-lasting strategic partnership with InterGlobe, Accor aims to unlock India’s full hospitality potential, leading the transformation of the sector while catering to Indian travelers both domestically and globally.
Accor and InterGlobe will bring together their currently owned assets and development and management businesses in the country to form one autonomous, integrated platform. This new entity will become the exclusive vehicle for growing all Accor brands in India, including luxury and lifestyle brands from Ennismore, Accor’s fast-growing hospitality portfolio. Accor will continue to lead operations and brand management and provide full access to its brands and services.
Treebo, one of India’s leading branded budget hotel platforms, manages 800 hotels across 120 cities through its unique tech-driven approach and efficient distribution systems. Accor and InterGlobe will jointly invest in and become the largest shareholders in Treebo. Treebo will take the lead to develop the Ibis and Mercure brands in India through a master license agreement. Under this partnership, Treebo reached an agreement with various property owners to sign ten new Mercure’s, marking a significant milestone in the brand’s expansion in India. Accor’s brands will leverage Treebo’s state-of-the-art technology to tap into India’s vast unbranded hotel market and accelerate growth. The combined Accor and Treebo portfolio will create India’s third-largest hospitality player, with over 30,000 rooms.
With a shared vision and a common ambition of transforming India’s hospitality industry, this alliance between InterGlobe and Accor is poised to turbocharge Accor’s presence in India with a target of 300 hotels under the Accor brands by 2030. By combining Accor’s global hospitality expertise, InterGlobe’s deep market knowledge and entrepreneurial approach, and leveraging Treebo’s innovative, tech-driven, successful hospitality operations, this partnership is poised to redefine the hospitality landscape in India.
Sébastien Bazin, Chairman & CEO of Accor, said, “This landmark partnership marks a transformative moment for Accor and its brands in India. By aligning with our long-term successful and trusted partner InterGlobe and bringing together the best of hospitality, tech, and entrepreneurship in India, we are unlocking unprecedented growth potential in one of the world’s most exciting travel markets.”
Rahul Bhatia, Group Managing Director, InterGlobe Enterprises, added, “At InterGlobe, we have always believed in our commitment to building meaningful and enduring relationships with both our partners and the guests we serve. Today, I am delighted to further strengthen our two-decade-long association with Accor through this strategic partnership. Together with InterGlobe’s deep market insights, Accor’s world-class services, India’s dynamic growth, and evolving travel landscape, we aim to redefine the hospitality experience by offering exceptional value to our guests and setting new standards for excellence in the industry.”