Dr. Suborno Bose, Chairman of the International Institute of Hotel Management (IIHM), one of India’s foremost hospitality educators and a visionary in integrating technology with hospitality, has published yet another book. It is his third book. The book “Harmonizing Human Touch & AI Tourism and Hospitality” was launched in the city, as disclosed in a press note issued by IIHM in the city today.
The book takes an A-to-Z approach, where each letter corresponds to a key process, demonstrating how AI enhances hospitality while preserving its core human essence. Inspired by industry professionals who have successfully integrated AI into their workflows, the book highlights practical applications from global leaders. The book presents real-world examples of how AI enhances guest satisfaction, sustainability, and operational efficiency—covering topics such as predictive maintenance, sentiment analysis, and zero-waste initiatives.
“AI is not just about technology—it’s about humanity,” said Dr. Bose. “This book underscores the importance of balancing technological advancements with the human touch in hospitality. We need to integrate AI into hospitality education on a global scale. It prioritizes inclusivity, human-centric values, and sustainability, ensuring that technology enhances rather than replaces the core of hospitality. AI is not artificial—it is ‘Advanced Intelligence’. This book serves as an essential resource for students, educators, and industry professionals, demonstrating how AI can complement rather than replace the human essence of hospitality.”
Dr Bose announced that IIHM (International Institute of Hotel Management) will come out with the world’s first hospitality industry’s GPT (similar to ChatGPT) called NamAIste IIHM HospitalityGPT. It is in an alpha testing mode currently. It will be formally launched by Union Tourism Minister Shri Gajendra Singh Shekawat on April 24th, on International Hospitality Day. It’s a day to recognise the art of making guests feel welcome. It will be a game changer for the industry. Dr. Bose also made a groundbreaking announcement that promises to be a major positive disruptor in the hospitality industry—the launch of NamAIste, IIHM HospitalityGPT, the world’s first generative AI-powered knowledge engine for hospitality. A short video of the NamAIste GPT was screened for the information of the guests at the meeting.
“If you ask ChatGPT about Nigerian wines, it knows nothing and gives a wrong answer. A dedicated hospitality industry GPT is the need of the hour,” Dr Bose explained. “We are working with 50 countries in YCO (Young Chef Olympiad). It will be used by over 100 countries.”
Speaking at the event, Dr. Bose said, “IIHM has always been at the forefront of innovation in hospitality education. This is not just an advancement—it’s the future of hospitality intelligence, and IIHM is leading the way. With the launch of NamAIste, IIHM HospitalityGPT, we are taking a historic step forward. The IIHM HospitalityGPT is designed to provide students, faculty, hospitality professionals, and industry stakeholders with real-time access to insights, trends, and best practices. The goal is to enhance learning and operational excellence in hospitality by equipping students, educators, and industry professionals with next-generation AI-powered knowledge,” he added.
Under Dr. Bose’s visionary leadership, IIHM has taken a giant leap in leveraging AI for sustainable hospitality, driving both quality and profitability in the sector.
A round table conference was held on the occasion of AI in Hospitality and Tourism. NSN Mohan from SKAL; Ms. Rupa Sree Bhuptapty, Board Member, Google India, AI & Robotics Expert; MV Ganesh from Manjeera Hospitality; Chef Dharmender Lamba, President of Telangana Chefs Association; and Mr. Sujay Gupta, Group Director, Intl Institute of Hotel Management, were the panelists.
Participating in the panel discussion, Ms Rupa Sree Bhuptapty said it is quite normal to be afraid of any new technology hitting the marketplace. “When computers were introduced, the same rumours went around that a lot of jobs would be lost. It is the same with AI as well, she observed. AI cannot work independently. The man or woman needs to operate it. It is better to adopt sooner or later,” Rupa added.
Dr Bose, participating in the panel, said AI is about productivity, profitability, revenue, and sustainability for the hospitality industry. “Without this, we can’t progress. It is our responsibility to bring it and share it with the industry,” he announced.
Mr. Mohan, another panelist, felt that it will not replace jobs; in fact, it will create more jobs. Chef Dharmender said AI will help in reducing the waste of food in the hospitality industry.
The book launch event was graced by guests, including DGP Abhilasha Bisht (IPS), Amita Desai (Consul General, German Consulate), Gareth Owen (British Deputy High Commissioner), Vijay Shrikant (Area Director & GM, Taj Falaknuma Palace), NSN Mohan (Deputy Vice President, Skal International), Srikant Wharkarkar (VP, Hyatt Hotels), MV Ganesh (COO, Manjeera Hospitality), Rubin Cherian (GM, Novotel HICC), Dharmender Lamba (President, Telangana Chefs Association), and Sukhbir Singh (GM, Novotel Hyderabad Airport).