Sokos Hotels & Radisson Blu Hotels, Finland (S-Group Hotels) has entered into a strategic alliance with Lumi Safaris (Shah Lifestyle and Hospitality Ventures) by appointing them as the India Sales Representative for all of their properties based out of Finland, Tallinn, Estonia & St. Petersburg, Russia. This agreement facilitates Sokos Hotels move into one of the fastest growing Travel market during the most challenging period of the tourism industry.
Jay Shah, Founder & Director – Lumi Safaris, India said, “We are very confident that this partnership between Sokos Hotels & Radisson Blu Hotels, Finland & Lumi Safaris (Shah Lifestyle and Hospitality Ventures) is going to be very exciting and fruitful for both the companies. In the last 3 years, Nordic region has not only created its own niche target audience but has also seen a tremendous growth in arrivals. We also recently bagged the award of being “One of the Biggest Hotel chains of NORDIC Region 2020.”
Shedding light on the partnership, Nina Nieminen, Commercial Vice President, S Group Hotels, said, “We are targeting India as one of the potential markets as we have a huge inventory which can accommodate Leisure groups, MICE Movements and Destination weddings as well. We have designed different categories of Hotels in order to cater to different needs and likings of consumer.”