INDIA OUTBOUND

Why travel agents must promote Seychelles next


Seychelles Tourism Board (STB) has launched its global advertising campaign film that will be showcased across traditional and digital mediums in the India market. The film is a first-of-its-kind initiative of Seychelles Tourism Board, India Office and is directed and developed by digital content creators –TheVibe. The film captures the essence of Seychelles and highlights diverse aspects of the destination.

Seychelles being a popular destination for island hopping, the video begins with mesmerizing aerial views of the main islands of Mahé, Praslin and La Digue and highlighting the world’s most photographed beach Anse Source D’Argent known for its beautiful granitic boulders. Moving on from the views of powdery soft sand and clear blue waters, it takes the viewers through the journey of a young couple enjoying various adventure activities on their romantic vacation. The video combines homogenously a series of ideal activities to be available while on the island including cycling on the sandy beaches and self-driving to get some private moments, trekking and hiking on the island pathways to savour the delights of the country’s pristine environment. It also subtly mixes luxurious and accessible activities such as thrilling helicopter ride to capture some scenic views, relishing local cuisine, sailing on a luxury yacht along with indulging in exciting water activities and stealing some romantic moments while relaxing on the beach; all of this showcasing an ideal and adventurous honeymoon in paradise.

Speaking about this recent development on the Indian market,  Sherin Francis, STB Chief Executive mentioned that the collaboration with TheVibe has been an opportunity to maximize on the destination’s visibility on the Indian market.

“Seychelles remains amongst one of the dream destinations for wedding and honeymooners and our marketing efforts as STB is to carry on promoting Seychelles aggressively in the Indian market and in countries around the world.  The film’s international appeal showcases the beauty of this country beyond its beaches. An increasing number of young couples have been opting for destinations that offer more than just relaxation on their honeymoon. Our aspiration is for our guests to indulge in the recreational activities of their choice and create memories of a lifetime.  We believe that this new film has put together an interesting mélange of all these aspects which will appeal to young audiences; while helping to boost footfalls in the coming months, “said Mrs. Francis.

Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office – India further added, “The film is a big development for us, as it is an initiative from the India market which will be used for global distribution and promotional purposes. We believe this will facilitate our trade partners to reach out to their audiences and highlight the varied adventurous experiences Seychelles has to offer. We are also delighted to say that Seychelles received 13,901 tourists from India in 2018, retaining India’s position as the top 6th source market for the tourism board.”

There are 2 versions of the film, the master 3-minute film will be used for promotion across B2B platforms whereas two 30 seconds versions have been created for digital and television promotion.

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