TCEB to focus on Indian MICE

The Thailand Convention and Exhibition Bureau (TCEB) is reporting positive results from its recent India Road Show that substantiated sales leads with a potential of 3,500 meeting and incentive delegates from New Delhi and 4,500 delegates from Mumbai for events to be held in the country in the next couple of months.

Nooch Homrossukhon, TCEB’s Director of Meetings and Incentives Department, said the roadshow was staged in July with the aim to strengthen Thailand’s existing meetings and incentives business from India and at the same time generating new opportunity.
“In line with TCEB’s role – under its “Thailand Redefine Your Business Events” branding as a co-creator of business opportunities in generating promising sales leads for the Thai MICE sector, the India Road Show yielded productive results,” said Nooch.

The activity involved corporate networking events and media meet up sessions in New Delhi and Mumbai, and was led by Nooch, along with Nitin Sachdeva, TCEB’s Representative in India.

The events in New Delhi and Mumbai attracted significant interest within India’s outbound meetings and incentives market, providing a positive indication of Thailand’s continued status as a leading MICE destination in Asia, Ms. Nooch added.

In New Delhi, TCEB’s corporate networking event was attended by 48 corporate delegates, while the media meet up session saw nine media companies participating. The Mumbai event was attended by 55 corporate delegates, and the media meet up session drew five media companies.

A major component of TCEB’s marketing activity in the Indian market involves the“Meet by Design – Redefined” support campaign, comprising three packages with a tailored menu of privileges and subsidies for event groups coming to Thailand

‘Meet NOW’is for meeting and incentive groups starting from 100 delegates and offers a choice of exclusive in-kind services, including a Thai welcome gift for all delegates; VIP fast-track immigration at Suvarnabhumi Airport or a cultural performance. For groups of over 500 delegates, a financial subsidy is also included.‘Meet SMART’ is for corporate meeting groups of 100 from the 10 targeted industries under the Thailand 4.0 policy, while ‘Meet MEGA’is aimed at larger groups of over 3,000 delegates.

“The India Road Show also gathered vital feedback on the requirements and wishes of the Indian meetings and incentives market toward Thailand. Key factors are the demand for new and competitively priced product, and added value private sector offerings such as discount vouchers,” Nooch said.