GTM 2021 focuses on recovery of German inbound tourism

Current trends and strategic approaches to revitalizing incoming tourism post-Corona are the lead motives of this year’s GTM Germany Travel Mart™ (GTM) organized by the German National Tourist Board (GNTB). The most important sales event for German incoming tourism will take place from April 27-29 as a digital event under the title vGTM 2021. Mecklenburg-Vorpommern is our partner destination for vGTM 2021. Around 240 German suppliers and 460 buyers from international travel companies and online travel companies have so far accredited for the event.

Petra Hedorfer, Chairwoman of the GNTB’s Executive Board: “Despite the restrictions currently still in place for international travel, we are sending a clear signal for the recovery of German incoming tourism with vGTM 2021. The willingness to travel internationally is high, and at the same time customer needs have evolved. Sustainability is more in the focus of guests than ever before. German service providers have prepared themselves well for this. Together with our partners, we provide information about current offers and programs in Germany as a travel destination with a focus on creating trust and conveying security in view of the ongoing Corona pandemic. The lively interest of the international participants shows that the brand awareness for Destination Germany is unbroken and that the brand enjoys high sympathy ratings. At the same time, it confirms the need to maintain contact between our partners in German tourism and international buyers and multipliers even during the Corona crisis. With our digital platform, we present the diversity of offers and the appeal of the Destination Germany brand in international competition during and after the pandemic.”

Speaking on the occasion, Romit Theophilus, Director Sales and Marketing, The German National Tourist Office, India said “Total of 27 Tour Operators Pan India have registered for the vGTM 2021. The Indian participants from the travel trade are not only updated on various attractions of destination Germany but also are given an opportunity to be part of one-on-one interactions with the German suppliers, along with varied panel discussion and webinars conducted to showcase and deliver regular updates on the current situation and new insights on the campaigns launched to ensure continuous brand awareness and travel inspiration for Destination Germany. The vGTM has met with an exceptionally positive response.”

 As vGTM 2021, the event offers not only a business platform for direct customer discussions but also an extensive information program with webinars and panel discussions with experts from the GNTB and the German travel industry. How to rebuild customer trust and which security concepts can be implemented to achieve this is as much a topic of discussion as the distribution of sustainable products and product presentations by strategic partners. Webinars provide information on the current market-specific development of demand in selected source markets.