Banyan Group is a globally renowned hospitality company celebrated for its portfolio of luxury resorts, residences, and spas that blend sustainability, wellness, and immersive destination experiences. With a presence across Asia, the Middle East, Africa, and beyond, the brand has built a reputation for thoughtful design, cultural authenticity, and personalised service. The group hosted a multi-city roadshow across India to strengthen engagement with key travel partners and showcase its latest offerings.
As it continues its international expansion, Voyager’s World speaks to Benjawan Meksakul, AVP, Regional Sales and Marketing, Banyan Group, in an exclusive interview to discuss growth strategies, partnerships, and plans shaping the company’s vision for the future.
What was the purpose of the multi-city roadshow organised by Banyan Group?
Our multi-city Banyan Group Roadshow is designed to strengthen our engagement with key travel trade partners and stakeholders. We began this series in Delhi, continued to Mumbai and ended in Bengaluru. The roadshow format allows us to meet partners face-to-face, showcase our portfolio, and discuss new developments across our destinations and brands.
Is this the group’s first visit to Bengaluru?
We’ve visited before. In fact, since the pandemic, we’ve made it a priority to return to India regularly because the Indian market has always been strategically important for Banyan Group. We resumed our roadshows around 2023, and since then, we’ve been visiting different cities each year. We typically rotate cities so that we can reach partners across multiple regions rather than focusing on just one or two markets.
What were the key objectives of organising this roadshow?
Our main objective was relationship-building. While the hospitality industry has evolved significantly in terms of digital distribution, booking platforms, and changing traveller behaviour, strong partnerships remain the foundation of our business. Travel advisors, tour operators, and corporate partners continue to play a vital role in how guests discover and experience our properties. Through this roadshow, we wanted to reconnect with them, share updates, exchange feedback, and ensure we maintain a balanced approach between modern distribution channels and trusted professional relationships.
Angsana Laguna Phuket
Which properties or destinations were highlighted during this India visit?
For this trip, the majority of participating representatives are from Thailand, which is one of our strongest markets. We have teams from Banyan Tree Bangkok, Angsana Laguna Phuket, and Banyan Tree Krabi, among others. We’re also showcasing our presence in Vietnam, including Banyan Tree and Angsana properties in the Lang Co area, which is about a 30-minute drive from Da Nang Airport and is becoming increasingly popular with international travellers.
In addition, we’re presenting a very special milestone property. Last year, Banyan Group celebrated reaching 100 hotels globally, and our 100th hotel is particularly meaningful because it marks a homecoming for us in Singapore—the Mandai Rainforest Resort by Banyan Tree. This property reflects our commitment to sustainability, nature-immersive experiences, and thoughtful luxury, which are core pillars of our brand philosophy.
Do you currently have properties in India?
Yes, we do. We have an Angsana property in Bengaluru, which is an important presence for us in the Indian market. As part of this roadshow, we invited a select group of key partners to experience the property firsthand. We hosted them for a staycation along with a relaxed dinner gathering. Experiences like these allow our partners to truly understand the atmosphere, service style, and unique offerings of the hotel, which in turn helps them confidently recommend it to their clients.
Looking ahead, how do you see Banyan Group evolving through 2026?
This is shaping up to be another exciting chapter for us. In 2024, we celebrated our 30th anniversary, which was a major milestone reflecting three decades of growth and innovation. Last year, we reached the landmark of 100 hotels worldwide, demonstrating the strength of our global expansion strategy. In 2026, our focus will be on deepening guest engagement, particularly through our loyalty programme. We’re investing in enhancing this platform so that guests can enjoy more personalised experiences, meaningful benefits, and stronger connections with our brands across destinations. Ultimately, our goal is not just to grow in numbers but to strengthen the quality of relationships—with our guests, our partners, and the communities where we operate.
India continues to be a very important market for us, and we’re grateful for the strong support we receive from our partners here. Initiatives like this roadshow reaffirm our commitment to the region, and we look forward to building even deeper collaborations in the years ahead.