The Saudi Tourism Authority (STA) hosted ‘Beyond the Shore: Saudi,’ an exclusive yacht-sailing experience in Mumbai, designed to spotlight the pristine Saudi Red Sea coast and position Saudi as a compelling, year-round destination for Indian travellers. Held on 30th January, the immersive showcase brought together around 40 key trade partners, media representatives, and influencers for an intimate, experience-led introduction to Saudi’s evolving maritime tourism offering.
The event mirrored the experience of sailing along Saudi Red Sea coast. Guests embarked on a curated yacht voyage from the iconic Gateway of India to Mandwa, transforming a familiar seascape into a metaphor of exploration, much like the journeys that await at Saudi Red Sea. The sailing culminated in a refined fine-dining lunch at Soulinaire, with curated menus and storytelling further evoking the luxury and exclusivity that define Red Sea offerings.
Throughout the day, guests were introduced to thoughtfully designed Red Sea itineraries, highlighting seamless Saudi Red Sea journeys, with heritage and contemporary coastal life converging at historic Jeddah, the Jeddah Corniche, and the Jeddah Yacht Club, a world-class waterfront hub combining marina facilities, dining, and lifestyle experiences. The experience then unfolds at the Red Sea, featuring ultra-luxury private island resorts. Guests can also enjoy guided kayaking, snorkelling in shallow reefs, and wellness-led leisure, alongside cycling and hiking across dramatic dune landscapes.
Through ‘Beyond the Shore: Saudi’, STA continues to invite Indian audiences to look beyond the familiar and discover a Red Sea experience that is redefining coastal luxury, yachting, and experiential travel.