The India Convention Promotion Bureau (ICPB) hosted a high-impact, full-day ICPB Training Program aimed at enhancing sales, marketing, and business execution capabilities across India’s MICE and Professional Conference Organiser (PCO) ecosystem.
The exclusive program brought together senior MICE industry leaders, PCOs, destination management companies, hotels, venues, and ICPB members for focused learning on modern sales strategies, marketing excellence, financial optimisation, and execution frameworks aligned with the evolving MICE landscape.
The session was led by Mr. Amit Saroj, Industry Expert from IA Meetings, with guidance from the ICPB Training Program Committee, and featured an interactive, practical, and application-driven format.
Participants gained insights into practical sales and marketing fundamentals, strategic selling frameworks such as NASDAK, MAN, and ODPEC, financial optimisation, and execution-led growth models. Group exercises and real-world simulations enabled hands-on application of learning.
Through this initiative, ICPB reaffirmed its commitment to capacity building, professional development, and strengthening India’s MICE ecosystem. The program concluded with participants gaining actionable insights, strategic clarity, and tools to drive sustainable business growth in a competitive environment.